Does your Divi website feel a bit bloated too? You are not alone! Although Divi has been around for a while now, we can’t argue that its load time could be a huge turn off sometimes.
While this excellent page builder unlocks a world of unending creativity, having a slow page load speed could deter both users and visitors from using the website.
Worse, your page load speed is critical to both Google ranking and conversion rate. Therefore, a quick fix is necessary to increase your bottom line at the end of the quarter.
Fortunately, we have conducted several test run to unravel some quick fixes your competition do not want you to know. Before that, let’s take quickly see if speeding up your Divi website is worth it and some speed test to ascertain whether or not your website needs a boost.
Let’s dive in. Shall we?!
Why Should I Speed Up My Divi Website?
Do you still think your website is just fine? You can’t be more wrong!
- For starters, your page load speed wields the power to make or break your conversion rate, which ultimately impacts your bottom line. No one wants to wait all day for a page to load. In fact, 70% of customers confirm a website speed determines whether or not they will proceed to the buying stage. The same study reveals that just a second delay could account for up to 7% drop in your conversion rate. Imagine how much worse it would be if the delay gets to 3 or 5 seconds. You may end up losing more than half of potential customers to your competitors.
- Secondly, visitors who make it through the first visit may never return. A study by the renowned Neil Patel revealed that about 79% of visitors asserted that they would not return to a site with slow page speed. Losing 79% of your lead drastically reduces your conversion rate. Even with 100% lead, statistics say more than half could be a bad fit. One can only imagine how much will be lost with 79% of your lead gone.
- Lastly, Google Rankbot now gives preferences to pages with great speed. According to the recent Google update, your page should have a load speed of 3 seconds or less to rank on the top pages. A second or two preferably. Consequently, a slow Divi website means your page will be left to the back burner, giving your competitors a gigantic edge.
If you are looking to increase your sales this quarter and make top pages on organic search engines such as Google, then you should read on to learn how to speed up your website in a flash.
Divi Website Speed Test – How to Test the Speed of Your Website
Are you among the elite 15% of websites that operate at an acceptable page speed rate? Yes? No? Unsure?
Do not panic. This section covers some of the best free tools, designed to help you ascertain whether or not your website is ‘up to speed’ – literally.
Note: The speed result could vary between tools. This is often considered normal as each tool operates on different metrics, accounting for the slight variation. That said, you are sure to get an idea of your website’s speed range. Give it a try!
- Pingdom: Pingdom is unarguably one of the best website speed test tools out there. Besides tracking your speed, this speed tool is also crafted to track your performance history, thus giving you an insight into how your site’s speed has changed over a period of time. It is totally easy to use, suited for all skill levels – beginners and pro alike.
- Google’s PageSpeed Insight: For a more detailed result, you may have to try out Google’s own speed tool dubbed Google’s PageSpeed Insight. This tool gives an in-depth review of your website together with some mobile and desktop recommendations.
- YSlow: You can’t go wrong with this speed test tool. YSlow is popularly known to grade websites based on existing guidelines. In addition to that, it analysis different components of your website, giving you insight into how they all perform. You can also count on YSlow to help you fix the problem, with expert recommendations.
- GTMetrix: This is yet another popular speed test tool for Divi websites and others. It utilizes the same principles as YSlow and Google’s PageSpeed. Therefore, you are sure of a detailed result of your site’s performance.
How to Speed Up Your Divi Website – 9 Pro Tips to Boost Your Page Speed
- Beat the Traffic with a Caching Plugin
If your website doesn’t have a caching plugin, then it is definitely not optimized for speed. As basic as this may sound, it is highly critical in ensuring your visitors get access to your pages in no time. Typically, every page needs to be processed before opening. Upon clicking on a page, your request must be processed to access the full functionality of the page. This causes a few seconds delay, that could be like forever to impatient visitors. It is even more annoying when you have spent ‘forever’ waiting for a page to load and say you ‘go back’ to some other pages, you are being forced to wait for the processing time before accessing the old page. I mean, I was just here! Frustrating, right?
Fortunately, a caching plugin takes away these delays by storing a copied version of each page you visit on your browser history. So, when you come around to that same page you visited earlier, you enjoy direct access to its features without waiting as long as you did earlier. Incredibly fast! This is why every website needs a caching plugin to reach its best potential. Although Divi typically performs caching for easy upload of its static CSS and JS file, it is pertinent to check if yours is functional from time to time. If it is not, then you should install a caching plugin already. Don’t be left behind!
- A Content Delivery Network (CDN) is Compulsory
Does your website have a dedicated content delivery network? A CDN caching plugin is one of the essential plugins every website needs. The plugin works by storing some copies of your website on as many servers as possible – across the globe. This essentially brings your website a step closer to your visitor, irrespective of their location on the map. This helps a lot in cutting back on lag rate as it bridges the gap in location. Instead of waiting for a free distant server, your web pages will be loaded from a nearby server, thus expediting the load time.
Note: Although using a CDN is pretty easy, be sure to look out for one that is suitable for your website. To clear all doubts, make sure you turn on developer mode each time you make edits. So, you can actually see how effective it is.
- Pick a Suitable Hosting
Over the years, we have seen website owners make a recurring mistake that ultimately drags their site’s speed. The issue of picking the appropriate hosting is critical to the success of your site. Why? Because some are way better at speed than others. Shared hosting, for example, puts your website at a disadvantage as the speed of your site will be determined by the traffic from other partners. This is definitely not the way to go if you are looking to outdo your competitors. Cloud hosting, on the other hand, gives you the opportunity to enjoy great speed. Your files are being stored on multiple servers, hence, there are multiple options to choose from when a visitor clicks on your page. The server with the highest speed rate at the time is used to process the request.
Another great example is Virtual Private Server (VPS). While this type of hosting provides resources that are exclusive to your website alone, in practical, it comes second place to cloud hosting. However, it is a great way to go if you can’t use cloud hosting.
Even better, managed hosting offers you all of these three on a platter of gold. The host ensures your website runs smoothly, managing everything for you. Here, you also get the opportunity to choose between Shared, Cloud, and VPS.
- Pay Attention to Your Video Size
I guess it goes without saying that a video laden site will take more time to load than one with an image. Try loading a page with a video and one with just an image and see which comes up first. To curb this lag, most web owners turn to third party services such as Vimeo and YouTube. Hosting your videos outside your site will help to reduce the lag and even free up more space for you. Another great option is to offload your videos to a cloud storage platform such as Amazon S3.
Not satisfied with those options? You can totally expedite your load time by compressing your videos too. Yes, there are tools like Handbrake that can drastically reduce any video to the smallest possible size. This way, you can self host your videos and not have to worry about your site’s speed. It is a win-win situation!
- Optimize Your Image for Success
This is one of the often-ignored tweaks when it comes to boosting your Divi site’s speed. As far-fetched as it may sound, a large image size can derail your website speed. In fact, it has the worst effect compared to other elements. Fortunately, they are quick, simple fixes that can optimize your images for success.
First, you may want to consider employing the help of a WordPress image optimization plugin. With such plugins, rest assured your images will be automatically optimized as you upload them to your site. Yeah, you do not need any photo editing app. Just upload away and let the plugin work the magic. This option is especially helpful to users who upload a ton of images. Resizing each image on a photo editing app could take all day. That is not the case with an image optimization plugin. However, make sure you keep an eye out for one that actually brings the prize home. You can check this article on the Top 10 Plugins Every WordPress Site Needs for a detailed guide.
Another cool way to optimize your images is to compress them to a smaller size. Be sure to save the images in a high-quality lossless file format, so the image can maintain the same quality after compression. Photo editing apps such as Photoshop is a good way to go. The app allows you to resize your images to the correct pixel sizes even with small storage size.
- Gzip Compression Works Too!
If you are looking to greatly expedite your website without going through a ton of tips and settings, you should totally check out Gzip compression. As with the conventional zip files, Gzip compresses as many files as possible to ensure they load faster and are delivered quickly to your visitors. With Divi already preloaded with the ability to minify your pages and file, an inclusion of Gzip compression makes your site run even smoother and quicker. For example, say Divi minification compressed your files to about 50% and Gzip compresses the files further to about 90%, you are sure to have your files and pages delivered in no time. Just a few seconds! No wonder, experts highly recommend a Gzip compressor for every site. As a matter of fact, most plugins come with Gzip compression activated. It is a no-brainer option when it comes to expediting page load on any website. Fortunately, there are a number of top-notch Gzip compressors on the market.
- Always Use Recommended PHP Settings
To make your Divi website faster, experts advise that you apply every recommended PHP settings. These settings control how PHP files run on your website. From the upload size to resource limits and every other critical variable in between. Therefore, it is ideal to always check out how well these files are running. It is pretty easy. Divi comes prepackaged with a support center that helps to keep you updated on what is what on the market. Simply visit your support center the WordPress dashboard menu and see all the latest settings and those recommended for the smooth running of your site. There is also a system status that shows which PHP setting meets the recommended setting. It is advisable to always keep an eye out for this status bar, as it clearly shows whether or not your site is running well. To make adjustments, simply click on the Learn More option to see full information about a setting and recommended tips to make an adjustment.
- Give Your Minification and Aggregation a Boost
This is yet another critical way to speed up your page load time. Minifying your site is basically compressing files to the lowest possible size, therefore reducing the load time drastically and ultimately yielding faster page load. While aggregation basically refers to a smart combination of various files on your site to cut back on the total requests it gets to process. So, instead of accessing all files individually, aggregation helps to reduce the number by bringing up multiple files in just one request.
I guess you already know that Divi does some behind the scene minification to ensure every file in your site is small, thus easy to load. Be that as it may, it is essential to note that Divi does not minify HTML files. Therefore, you will need a top-notch plugin to ensure all three important files – CSS, HTML, and JS – are completely optimized.
Note: Combining the default Divi minifying option and a minifying plugin may lead to unexpected errors. Be sure to use either of these options at a time. Also, be sure to go for one that completely satisfies all three necessary files.
- Lastly, Choose Your Plugins Wisely
Undoubtedly, every website requires some essential plugins for a smooth run. While this literally suggests stuffing your site with as many plugins that are dubbed essential, it is important to know that the quality of the plugins installed is much more critical to the smooth running of your site. Consequently, I strongly recommend you take the time to sieve through the pool of plugins to ascertain their quality before installing. After installing a plugin, it is also important to check on its performance from time to time. A plugin could function properly at the initial stage and fumble down the road. There are a ton of reasons for this. Lack of updates being one of the major reasons. Therefore, experts recommend that you analyze the status and performance of each plugin from time to time. Some of the critical factors to look out for our last update, number of active installation, compatibility with the latest version of WordPress, and star rating.
Your website speed is critical to the success of your business. In today’s buyers market, buyers are no longer waiting to be sold for. They are actively researching for the best partner to do business with and having to wait for your website to load is a big turn off. It may not seem like much until you end up losing a huge percentage of your lead. Don’t give your competitors an edge. Optimize your site for success today!